Raising awareness for narcolepsy
Stichting Wakker Worden Wakker Worden
In 2016 Dutch comedian Jochem Myjer and his wife Marloes discovered that their 7-year old daughter Limoni suffers from narcolepsy: a chronic sleep-disorder. It’s a severe condition that has a great impact on daily life, but is relatively unknown among the general public. To promote awareness around narcolepsy and to raise money for research, Jochem and Marloes founded Stichting Wakker Worden Wakker Worden (Wake Up Wake Up Foundation). Our challenge was to open people's eyes and draw attention to this special condition.
Four symptoms, four W's
Sleep attacks, muscle weakness, lifelike nightmares and waking up trapped in your own body. These are some of the symptoms that can occur when you suffer from narcolepsy. We translated each symptom into a lively animated character to convey the experience of narcolepsy in a clear way to the viewer.
Day and night
Sleep, wake up, sleep again and wake up again. Narcolepsy is about ups and downs and day and night. These contrasts play a central role in a serious but sometimes cheerful visual style.
