Explore the future
Stichting Toekomstbeeld der Techniek
For over 50 years, the future explorers of Stichting Toekomstbeeld der Techniek (STT) have been investigating new developments and their potential influences on society. In this way they prepare governments, companies, scientists and citizens for the opportunities and challenges that the future has to offer. To increase the impact of the explorations, we developed an identity and website that stands out and invites viewers to question things.
Give content a stage
Change never happens overnight, but happens gradually over the years. We translated this insight into a shape in which this gradual change becomes visible by means of a color gradient. Each exploration of the future has its own color gradient, which is applied to all publications within this research. In addition to recognisability and consistency, the identity also offers flexibility for the content in this way. This way a publication looks good even without the use of images. And the content gets all the attention.
Make your visitor curious
We designed the site with the following question in mind: what does it take to become curious? The answer: knowing where you're coming from and being stimulated to look further. The homepage therefore also starts with the questions that futures explorers ask at the start of their foresight.