Maak grijs groener
Delta Plan Biodiversity
To keep the earth healthy, it is important that nature is in balance: plants, animals and people living in harmony with each other to form a healthy ecosystem. Despite the fact that biodiversity is extremely important, many people do not know what it means. Commissioned by the Delta plan Biodiversity Recovery Foundation, KesselsKramer developed the 'Maak Grijs Groener' (make grey greener) campaign to draw attention to the importance of biodiversity. We made the website.
The unpredictable beauty of nature
As a visitor to the website, we let you experience that green is much nicer than grey. What starts as a grey canvas, grows as you go deeper into the website, into a rich meeting of animals and plants. Like nature, the website is unpredictable. And the ants crawl where you sometimes don't want them to. Are you inactive for a while? Then there is a good chance that nature will take over.
Everyone can contribute to the restoration of biodiversity. And it's really not difficult at all. With the Biodiversity Guide we make it easy for visitors to find out which promotions suit them best. And what activities take place nearby. In this way, we make participating in restoring biodiversity accessible and fun.