There's never been a better time to be vegan it seems. The meat-free discussion is a hot topic today and it seems like it's becoming more and more normal to eat less meat or to eat no meat at all. The Slaughterhouse is a new lunch room in Leiden that aims to cater anyone who's willing to let meat go for at least an hour. We were happy to help them create a brand to get them, and the meat-free discussion, noticed.
A hard name, carefully brought with love.
Even though the meat-free discussion is more common these days, it's not free of stigma. The name The Slaughterhouse was carefully chosen to play with this stigma. Intended as a conversation starter. The visual identity, however, does the exact opposite. Making it hard not to love this new initiative, based in one of Leiden's most characteristic buildings.