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Ahold Delhaize Pensioen

Research shows that people simply don't think a lot about their future. So you can imagine the difficulty pension funds face when it comes to being noticed. We were happy to take on this challenge when we were asked to develop a new communication strategy and brand identity for Ahold Delhaize Pensioen.

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Your pension is personal

We hear about pension funds mostly on the news, and it's usually about one thing: money. We think that's crazy, because a great pension fund is so much more than that. Ahold Delhaize Pensioen truly cares about their participants. And they want nothing more than to enable everyone to enjoy a carefree retirement. The only thing is, that as a participant you have to think about your carefree retirement while you’re still working. It turns out that this is precisely the time at which most people don’t bother to think about later. To change this, we decided to communicate in a different way than what you’re used to from a pension fund. Using a cheerful identity based on the four colours of the companies that are affiliated with the fund.

Meaningful retirement photography

One of the things we're most proud of in this project is the imagery we created with photographer Tim Stet. The photos are beautiful, but also very functional. Using a projector we captured actual participants 'covered' in their dreams of later. On the digital platform of Ahold Delhaize Pensioen these stories play a central role in our communication.