40 years of talking about EVERYTHING
De Kindertelefoon is a special telephone number children can dial when they need somebody to listen. We created a campaign for their 40th anniversary which revolved around a podcast featuring callers and their story. The key takeaway is that times may change, but the need for a listening ear remains as strong as 40 years ago.
One call with De Kindertelefoon has the potential to change your life. To show the value of such a conversation, we asked people who called anywhere over the last 40 years to share their story. This resulted in a very intimate podcast, launched on Spotify and Apple Music.
Images speak louder than words
Children can talk about anything with De Kindertelefoon. They, in turn, listen without judgement and think along, offering a safe place for all kids. To convey this message we created a series of unique images together with Van Santen Bolleurs, that formed the basis for the campaign.
After the festive kick-off, attended by the queen herself, a special Kindertelefoon van drove across the country to recruit volunteers. The campaign received a lot of media attention and proved that De Kindertelefoon will remain relevant for at least 40 years to come.