40 years of De Kindertelefoon

De Kindertelefoon is a special telephone number kids can call when they need a listening ear. We created a campaign for their 40th anniversary which revolved around a podcast featuring callers and their story. The key takeaway is that times may change, but the need for a listening ear remains as strong as 40 years ago.

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One call with De Kindertelefoon has the potential to stick with you the rest of your life. To show the value of such a conversation, we've asked people who called anywhere over the last 40 years to share their story. This resulted in a very intimate podcast, launched on Spotify and Apple Music.

Images speak louder than words

Children can talk about anything with De Kindertelefoon. They think along, listen without judgement and offer a safe place for all kids. To convey this message we created a series of unique images together with Van Santen Bolleurs, that formed the basis for the whole campaign.

40jaardekindertelefoon.nl
40jaardekindertelefoon.nl
40jaardekindertelefoon.nl
40jaardekindertelefoon.nl
40jaardekindertelefoon.nl

After the festive kick-off, which the queen herself attended, a special Kindertelefoon van rode around the country recruiting volunteers. The campaign received a lot of media attention and proved that De Kindertelefoon will remain relevant for 40 years to come.

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